Dallas Kachan is VP of Marketing at Edsby. He has led, worked with or consulted to dozens of technology firms in Silicon Valley and Canada over thirty years. He was the original vice president of sales and marketing for SoftArc, developers of FirstClass, credited as one of the first internet-based LMSes. Dallas was managing director and head of global marketing for the Cleantech Group, the organization that founded the cleantech investment theme, and served on the board of the U.C. Berkeley Haas School of Business’ Cleantech Institute. He is the author of the travel and adventure novel, The Starship Diaries and host of the sleep podcast Deeply Unimportant, technical readings for sleep.